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#104 - Ideology

Author face
Article written by
Juan Jesús Millo

Writing of the week

This issue I would like to talk briefly about what ideology is and what its components are.

Ideology is a set of emotions, ideas and beliefs that describe our collective behaviour about a system. This system can be society itself or a specific system, such as economic, social, technological or design in this case.

An ideology usually consists of two components: a representation of the system, and a programme of action.

  • The system representation is basically one's own particular point of view on the system (perception, beliefs, ideas...).
  • The second component is the action programme, which is the plan to achieve that personal representation of the system.

So, to give a quick example, my representation of the design system is the democratisation of content, my idea that design should be accessible to all and my personal perception is the price of schools. My action plan is my whole project in general, the building of that community.

And what is your representation of the system and your action programme? :)

Articles & Ideas

Dark Pattern: How Youtube Makes Sure You Don’t Always “Skip Ad”

We all know what design dark pattern is, click baits, misleading visuals, hidden fees, we see them every day. However, YouTube’s dark pattern is so dark that most users don’t even notice it. Allen

The Anatomy of a Design System

A design system can unify different disciplines and lead to improved consistency, efficiency, and much more. Let's define a shared understanding of how systems connect core brand elements with digital interfaces and empower teams to work together effectively. Ben Callahan

Why this ad made me stop scrolling

Ads are... everywhere. So our brain just blocks them... The Psychology of Advertising. growth.design

The difference between co-design and participatory design

Are you truly co-designing with users as equals or just patting yourself on the back for getting ‘user feedback’? Ashley

10 cognitive biases that shape our world

The behaviours are developed over time; they act like filters through which we see the world around us. But using these filters can make us lose touch with reality. They create holes in our perception of reality. Sid

It’s time we fix the unethical design of cookie consent windows

How can we design an ethical and transparent cookie consent window instead of forcing users to accept all cookies? Nicat Manafov

How to reduce Figma memory usage

It’s a warm summer evening. It’s getting late and you’re also late with your designs! Your Figma file constantly freezing makes your blood run cold. The deadline is set and the clock is ticking. You look up at the night sky and wonder why this is always happening to you…? Anna Rzepka

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