Writing of the week
I want to talk about Simon Sinek and his Golden Circle and how I used this process to do UX Database.
Simon Sinek is a reputed author of TED talks and has a very interesting theory about value propositions, the Golden Circle, and for the short time I'll be talking, I'll get straight to the point.
This golden circle is based on how our brain works and how we can drive emotions through our value proposition: if we start with the Why, we are communicating our motivation, our beliefs; with the How, the actions we will have to take to fulfil the Why, and finally, the What, the resulting artefact.
It seems so easy that it seems obvious, but you would be surprised how many people or organisations do not think about the why of their actions, and we as designers, every design decision we make comes from facts and data.
In other words, the Why and the How communicate with our limbic system, influencing the behaviour and decision making of our listeners; while the What, the neocortex, focuses on the rational part, not being so critical for our listeners, being the why of our design process, where the why is more critical than the final artefact itself.
Articles & Ideas
The Airbnb 2022 Summer Release: Introducing a new Airbnb for a new world of travel
With a new way to search designed around Airbnb Categories, the innovative Split Stays feature, and AirCover for guests, this launch represents the biggest change to Airbnb in a decade. Airbnb
What’s new at Config 2022
Our global design conference is the launching point of several new features, updates, and more. Read on for all of our newest news. Figma Team
Readability: The Optimal Line Length
The optimal line length for body text is 50–75 characters. Shorter or longer line lengths can hurt readability. Our large-scale testing reveals that text line length often makes product or service descriptions unnecessarily difficult for users to read. Baymard Institute
UX Roadmaps: Who, When, and How Much Time?
While roadmaps differ in scope, their main benefit is building alignment. We address some of the common questions asked about the topic by practitioners. Sarah Gibbons
A Product Design Process for the Real World
At the start of 2021, Dialpad’s core product was a business phone platform. We supported several use cases, but making and receiving phone calls over the internet was our bread and butter. Ted Goas
Simple, Clear Language Improves UX
Complex content slows down users and distracts from task performance, thus degrading the user experience. Clear language facilitates comprehension. It's that simple. Garrett Goldfield
Onboarding a new leader onto your team (or joining a team as a new leader yourself)
How many times have you seen a senior industry leader who's done amazing things in their past roles come into a new company or team and...struggle? Whether it's by coming in hot and trying to change things too fast, or feeling like an impostor and not speaking up, it's hard to be a new leader. A Vora
Alingment — Design Principle — UX Knowledge Piece Sketch #40
Aligning elements on your UI creates an underlying invisible structure — when two elements are aligned, their edges or center lines follow a common position. Krisztina Szerovay
Products
Nook Calendar
Own your time.Nook Calendar is the free calendar app for individuals and teams who want control and flexibility over their schedules.
Feeda
Understand your users. Create products they love. Feeda is how to find out what users really want from your product - so you can make better decisions and save time on development.
Klutch
Your company’s invaluable knowledge, available anywhere. Klutch is for teams that want to collaborate and organize company information, save time on repetitive questions, and onboard new team members.
Scribe
Turn any process into a step-by-step guide, instantly. Reduce the time you spend documenting and sharing processes by 93% with Scribe.
Fellow
Desktop tray menu.Visualize and manage your day with the click of a button. Fellow’s Desktop tray menu makes managing your day that much easier. You can effortlessly join meetings, view your daily schedule, access meeting notes and manage action items right from your desktop menubar.
To-Do Board
Because making lists & notes for collaboration should be simple. No sign up. No million tools to navigate. Create a new board and find out just how easy it is.
Fresco
Real-time Collaboration. Fresco enables real-time collaboration for teams and brings people together on a shared digital workspace.
