Writing of the week
Most likely you have visited websites and instinctively know what they are about or how they work, or which products or services they offer, but how do we know?
Starting with the definition of priming, it is an effect over the implicit memory, explaining that exposure to a stimulus influences our response and behaviour.
If we are looking for car parts and we enter any brand car website, we may not find parts to repair the car, but cars themselves, since the information we receive are images of the latest cars or messages and forms to drive them, our response to the stimulus to continue looking for parts is to give up, since we know that we will not find this information.
Another example would be, if we are looking for a mortgage simulator and we see simple graphics and sliders in one part of the web, we will influence a stimulus to go there thinking that it is going to be a calculator or a simple process, and if these stimuli are matched, we perceive this process as a smooth experience, since we are satisfying the user's needs; but, if these stimuli are not matched, we perceive the web not very usable, creating frustration since we are being "ripped off".
This preparation is key to generate our multimedia contents and the order of the words in the texts, where we must always use the keywords at the beginning, in order to trigger this preparation and prevent the user from not reading the whole sentence, losing this stimulus.
Used correctly, we can create persuasive products, as we make it easier for users to take decisions.
Articles & Ideas
Measuring, Defining and Improving Productivity: The Design Productivity Blueprint
Whether you manage a team of designers, have set up a Design Ops team or are considering doing so, or you just have a stake in design output at your organisation, creating the space for designers to do their best work is a key concern. Spotify Design Team
The Scary Future of Instagram
Is Instagram becoming a real-life shopping mall? We take a look at the psychology behind their monetization strategy... growth.design
Aesthetic and Minimalist Design (Usability Heuristic #8)
Aesthetically pleasing designs can provide memorable experiences that differentiate a brand. However, interfaces should only include necessary elements, with high informational value. Clarity will always win over visual flourish. Therese Fessenden
Understanding Mobile E-Commerce UX: 5 Overarching Issues
In this article we’ll zoom out to discuss 5 overarching issues of mobile UX identified during testing, in order of most-to-least severe. These 5 issues are foundational to understanding the mobile user experience. Edward Scott
The enigmatic ellipsis — and why we see it on every UI
What do you think of when you see the symbol above on your screen? Does it mean “more”? Is it an “overflow indicator”? Maybe it’s a delicious counterpart to the hamburger icon so you call it “the kebab”. Jason Carlin
How We’re Building Accessibility Into Amplitude’s Color System
Working with color is challenging. Not only does it take a great deal of skill to choose and apply colors effectively, but it also requires a bit of math to ensure those colors are accessible. Jack McCloy
Laws of UX V2.0
Laws of UX was launched in January 2018 with the goal to make complex psychology heuristics more accessible to designers. Since this time, I’ve gotten some great feedback on the site, which I’ve collected in preparation for a major update.J on Yablonski
Products
Pika
An open-source colour picker app for macOS. An easy to use, open-source, native colour picker for macOS. Pika makes it simple to quickly find colours onscreen, in the format you need, so you can get on with being a speedy, successful designer.
Sprint recipes
A collection of free Figma Community resources to help you run design sprints remotely.
Akar Icons
Perfectly rounded icon library made for designers and developers.Free to use for your personal and commercial projects.
Product Management for Engineers
A curated list of blog posts to help you get started with the basics of product management.
Handoff Helpers for Figma
A free component library to help you effectively communicate your designs.
Coverr.co
Beautiful Free Stock Video Footage.Explore our collection of 100% free videos. From b-roll footage that creates a seamless segue to the perfect background setting for music videos, our handpicked videos will elevate any project.
Nappy - The All Hands Collection
25 photos (and PSD mockups) featuring hands of all shades, shapes, and sizes.25 photos (and PSD mockups) featuring hands of all shades, shapes, and sizes.
Remote Jobs
All remote jobs links have been removed, as the positions were fulfilled.
