#52 - Design Thinking IX - Feedback Loops

Writing of the week

Finally we get to the most interesting part, don't we? I am sure that most of you were expecting this at the beginning of the talk, but unfortunately, it has not been, and I am very sorry, but I thought it was essential to explain where all this comes from before getting into the process.

Maybe in other scenarios I would have gone more to the point, but I don't want to give just any talk, I want to give you everything I know about the subject synthesized in this short time we have together, and I thank you for being here listening to me.

The Design Thinking process can be of a dual nature, depending on the context, of course; it can be linear, cascading, one process after another, until the end, or cyclical, that is, iterative, where a phase once completed, takes us back to the beginning, to the middle of the process or even to the end. We could even talk about more complex processes such as Dual or Tri Tracks, where the same phase or several phases are carried out in parallel, but that is another story.

What they all share, because of how Design Thinking works, are the Feedback Loops, constant cycles of feedback in each phase before the delivery of each one of them.

• If the feedback is positive, the artifact moves on to the next phase.
• If the feedback is negative or does not meet the acceptance criteria, it does not pass to the next phase.

This feedback should come from all team members, not just one person. It is very important to be critical and think, is this feedback valuable? If the answer is Yes, implement these corrections; if after being self-critical and seeing that there are no arguments, ask others in an assertive way.

Well, let's look at the non-sequential process of the d.school Bootcamp Bootleg 2010 in the next issue.

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