#69 - Survey Completion Rate: Divide

Sent the September 7th

Issue Artwork by Sally Reynolds

Article written by

Juan Jesús Millo

Writing of the week

Lately I've been very focused on doing surveys and I have several books pending to improve in this field of research. One of the things I've been looking at is how to maximise response rate.

In the end, a survey if we launch it in Hotjar or any other tool is nothing more or less than an interface, so we must look at it with the same product eyes: are the copies understood, is the logic of the questions well created, does it have unnecessary questions, do we answer all the questions we are asking ourselves?

I am very new to creating surveys, but one of the things I have learned is that every question counts and we must always give answers (do you cover all cases when presenting the answers?). But the point here is to make it as light and painless as possible, but what if we have to answer 10 questions?

Yes, there may be a loss aversion, but, an article by Nielsen (2004) discusses the use of splitting the survey into several.

Let's imagine that we have a survey with 10 questions, so we make a survey with only one question and that only affects 10% of the users (if the target is 100% of the users), in addition to not repeating each other, Hotjar allows this functionality.

I will take this into account when launching a longer survey with several semantically different questions, so the division is possible and on top of that, you avoid that the same important questions are left at the end and therefore, less answered.

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