01.02. The importance of knowing the principles of design
Design principles help us to understand why we make decisions based on their aesthetic and psychological foundations.
01. How to learn to use contrast
Contrast will help us create drama, legibility and focus to our design elements.
Principles of Good Design: Contrast
Design Principles: Connecting And Separating Elements Through Contrast And Similarity
02. How to create balance in designs
The balance in design is to know how to create homogeneity in our artefacts, or to destroy it if we want a chaotic effect but with a strong signifier as a base.
Balance Principle Of Design
Design Principles: Compositional, Symmetrical And Asymmetrical Balance
03. Executing the design emphasis well
A well-executed emphasis will allow your designs to create intentional and fluid hierarchies through the use of different elements.
Design in Art: Emphasis, Variety and Unity
04. Learning to create proportionate designs
Learning to create a proportionate design makes a statement of good design.
Principles of Good Design: Proportion
05. Unity and integrity of design
The unity or integrality of our design or artefact will help to create a harmonious and clear system, helping the understanding of it.
Unity In Design: Creating Harmony Between Design Elements
06. How to prioritize a design correctly
One of the most important principles of design. If there is no hierarchy, only chaos reigns and we will miss the opportunities for our artefact to create impact.
Hierarchy Principle Of Design
Visual Hierarchy
Design Principles: Dominance, Focal Points and Hierarchy
07. Unity's antagonistic design principle
The antagonistic design principle of Unity. At certain times we will have to implement controlled heterogeneity in our designs.
Graphic Design Principles: Variety
08. Importance of matching and pattern design
Knowing how certain elements can create a clear and coherent meaning by replicating themselves choreographically through our artefact will help understanding and create a standard.
Principles of Design - Repetition
09. How to use movement as a design
We live in a living, altered, evolving and moving context. Knowing how to use the principle of movement as a statement of dynamism will be key in new emerging contexts.
Movement – A Principle of Art
10. Rhythm
Learning to create a rhythm between the elements of your design will be key to knowing how to impact and coexist with the different scanning patterns that people use.
Design Principles: Compositional Flow And Rhythm
Design Principles: Visual Weight and Visual Direction
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01.03
Design Elements ->
Learn the most basic and fundamental, but critical design elements when executing your design. Without these elements the design would not exist.
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