07.03. Human Factors & Cognitive Processes
Human factors and cognitive processes are the discipline you need to understand how we relate, think, memorise..., and improve your interaction models based on the physiology and psychology of our users.
07.03. Human Factors & Cognitive Processes Index
01. Attention
Our attention in the year we live in is so precious and limited that we cannot distract the user at any time as we are constantly fighting with all the stimuli of everyday life.
The Attention Economy
Lexie Kane
NN Group
Level Medium
30/06/19
Scrolling and Attention
Therese Fessenden
NN Group
Level Beginner
15/04/18
Tunnel Vision and Selective Attention
Jakob Nielsen
NN Group
Level Medium
26/08/12
02. Learn
Learning takes place in a very synthetic way through constant and conscious repetition of a task; if we implement that learning curve based on coherence and consistency of patterns, the job is done.
The Power Law of Learning: Consistency vs. Innovation in User Interfaces
Raluca Budiu
NN Group
Level Advanced
30/10/16
Test-Taking Enhances Learning
Jakob Nielsen
NN Group
Level Beginner
30/01/11
03. Memory
Our memory is very low, so we must create our artefacts based on this and not create complex and memorising tasks.
Short-Term Memory and Web Usability
Jakob Nielsen
NN Group
Level Beginner
06/12/09
Working Memory and External Memory
Raluca Budiu
NN Group
Level Medium
29/04/18
Memory Recognition and Recall in User Interfaces
Raluca Budiu
NN Group
Level Medium
06/07/14
How Chunking Helps Content Processing
Kate Moran
NN Group
Level Medium
20/03/16
04. Decision Making
We should always frame decisions in simple concepts so that it is not a headache to choose, we are optimised to always choose the option that does us the least harm.
Prospect Theory and Loss Aversion: How Users Make Decisions
Aurora Harley
NN Group
Level Medium
19/06/16
Compensatory vs Noncompensatory: 2 Decision-Making Strategies
Aurora Harley
NN Group
Level Medium
25/10/20
Interface Copy Impacts Decision Making
Lexie Kane
NN Group
Level Beginner
10/02/19
First Impressions Matter: How Designers Can Support Humans’ Automatic Cognitive Processing
Therese Fessenden
NN Group
Level Medium
01/10/17
The Anchoring Principle
Therese Fessenden
NN Group
Level Beginner
09/12/18
The Authority Principle
Therese Fessenden
NN Group
Level Beginner
04/02/18
05. Language
We must always speak in simple language, even for the most experienced users.
Plain Language Is for Everyone, Even Experts
Hoa Loranger
NN Group
Level Beginner
08/10/17
User-centric vs. Maker-centric Language: 3 Essential Guidelines
NN Group
NN Group
Level Beginner
Unknown
Use Specialized Language for Specialized Audiences
Jakob Nielsen
NN Group
Level Beginner
16/11/14
Use Old Words When Writing for Findability
Jakob Nielsen
NN Group
Level Beginner
27/08/06
06. Perception
Our users' perception of our device is determined by a series of characteristics that should match their expectations.
Perceived Value in User Interfaces
Aurora Harley
NN Group
Level Beginner
17/04/16
Individualized Recommendations: Users’ Expectations & Assumptions
Aurora Harley
NN Group
Level Medium
30/09/18
07. Cognitive Biases
Cognitive biases are a psychological effect that affect our decision-making, our way of thinking or our emotions. If we know how to anticipate them, our product will be much more solid and human.
List of selected 52 cognitive biases
Stéphanie W., Laurence V. & Geoffrey C.
Stéphanie Walter
Level Medium
Unknown
52 UX Cards to Discover Cognitive Biases
Stéphanie W., Laurence V. & Geoffrey C.
Stéphanie Walter
Level Medium
Unknown
The Psychology of Design: 101 Cognitive Biases & Principles That Affect Your UX
http://growth.design
http://growth.design
Level Medium
Unknown
08. Habit Formation
Habits are created proactively, but we can always provide certain incentives to users to create engagement with them and increase retention.
The Principle of Commitment and Behavioral Consistency
Therese Fessenden
NN Group
Level Medium
04/03/18
Habits: Five ways to help users change them
Pia Klancar
Interaction Design Foundation
Level Medium
10/20
Habit-Forming UX: Nir Eyal’s Tips To Keep Users Coming Back For More
Patrick Faller
Adobe
Level Beginner
22/03/17
Topic complete! 🎉🎉🎉
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07.04
Usability Testing ->
Learning how to perform usability testing with users will give you what you need to validate your artefacts and apply real feedback.
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